Easy Ways to Refresh Your Website
Having a website that is up-to-date and visually appealing is crucial for attracting and retaining customers. Keeping your website fresh and updated not only showcases your professionalism and credibility, but it also helps improve user experience and overall functionality.
Some easy ways to refresh and upgrade your website are…
Update Your Appearance!
Regularly updating your website’s content keeps your regular customers engages and can help improve SEO. Make sure the content is relevant, informative, and error-free.
Use visual aids to keep their attention and highlight key points you want to get across. Eye-catching images and videos can help make your website more engaging and visually appealing. Use relevant visuals in a palette that complements your brand and messaging.
Revamp the color scheme to freshen up your website. By a few shades or completely switch it up. A new color scheme can give your website a fresh and modern look. Remember, colours can be changed in many areas: header, footer, buttons, fonts, and backgrounds. Try using an image or gradient palette in place instead.
Modify your Header and Footer. Update new pages, announcement banners, fresh or seasonal logo, contact information, hours, quick links, and more. A little refresh in these areas make a big difference in the overall appearance of your website.
Include customer reviews and testimonials to help establish credibility and build trust with potential customers. Make sure to include informative, well-written reviews and update them often.
Update your Homepage Slider or update your homepage to have a slider. The slider is your “Hero Image”— the first large image visitors see on your website. These can typically hold multiple images, hence the term ‘slider’, and should frequently be updated to represent new stock, sales, events, and general updates about your business.
Speed It Up
Optimize website load speed. A slow-loading website quickly turns off potential customers and lowers your SEO ranking. Optimize your website's load speed by compressing images, reducing file sizes, and eliminating unnecessary code.
Ensure your website mobile responsive. Like a poor website speed, crappy mobile sites frustrate and drive away users. Nearly 55% of global website traffic is generated from mobile devices, excluding tablets (Statista, 2022), making mobile optimization crucial to success these days.
Create New Content
Write blogs. A blog on your website will increase your online presence and improve your SEO. Regularly posting informative and relevant content establishs you as a thought leader in your industry and showcases your brand values.
Share your portfolio. Displaying your past work is a great way to showcase your skills. Having a well-designed gallery with high-quality images can help you stand out from your competition and give potential customers a better understanding of your offerings.
Open an online shop. Generate additional revenue for your business by selling resources or merchandise. Make sure it’s easy to navigate and with a smooth checkout process for a positive customer experience.
Collect visitor emails with a form as a popup or in the footer and offer a reward for higher submission rate. Over 50% of people buy from marketing emails at least once per month. (Salecycle, 2022). Use email to sell your brand and convert visitors.
To Conclude..
Keeping your website fresh and updated is vital for retaining customers and attracting new ones. Constantly consider your site’s SEO and accessibility to improve customer experience and establish your your credibility.
By implementing easy appearance adjustments and writing new content, you can take your website to the next level and make a lasting impression on your customers.
